Today, ESPN debuts its 2012 NFL Draft promotional campaign with a spot titled NFL Draft, Big City.
Set against the bright lights of the New York City skyline, the spot will promote the network’s primetime presentation of the NFL Draft, April 26-28.
The spot features four of the marquee 2012 NFL Draft prospects: quarterbacks Andrew Luck (Stanford) and Robert Griffin III (Baylor), running back Trent Richardson (Alabama) and wide receiver Justin Blackmon (Oklahoma State).
The players appear on top of skyscrapers with neon and flashing lights as the backdrop. Images of the lights, the expectant Draft prospects and the song Bright Lights, Bigger City by singer-songwriter Cee Lo Green, combine to capture the essence of the Draft on ESPN.
The campaign was created by ESPN Consumer Marketing and produced by The Vault in New York City.
The spot will be featured across ESPN’s event and studio programming through Thursday, April 26.
The unveiling of the music-inspired promo campaign comes on the heels of last week’s announcement that hip-hop star Nas and guitar virtuoso Gary Clark Jr. are collaborating on the production music for ESPN’s telecast, which also will convey a “bright lights” New York theme.