Editor’s note: Burke Magnus is ESPN’s Senior Vice President, College Sports Programming.
Over the weekend, there was widespread speculation and confusion regarding ESPN’s recent rights agreement extension with the Atlantic Coast Conference. In response, we want to take the opportunity to explain a few key facts related to our ACC agreement.
First, a rights fee payment schedule that escalates in amount over the term is a commonplace provision in major college conference deals. This arrangement is not unique to the ACC. The pre-existing agreement between ESPN and the ACC (that carried through 2023) had an escalating rights fee schedule and the deal we announced last week contains a similar schedule. There is nothing unusual about how ESPN is paying the ACC over the life of this deal. It’s the industry standard.
Secondly, the additions of Pittsburgh and Syracuse as ACC members triggered a composition clause in the existing agreement. This clause is designed to allow for both partners to address the value of the conference taking into account the change in membership. There was no specific valuation formula based on total number of schools or on a per school basis. It is not an “out clause” nor does it trigger a complete renegotiation of the entire agreement. Again, conference composition clauses are standard in our industry and are part of every ESPN college rights agreement.
Lastly, the term “third-tier rights” means different things in different conference agreements. In the new ACC extension (as was the case in the original 2011-2023 agreement), ESPN retains exclusive rights to all football and men’s basketball games. Additionally, ESPN retains the first selection rights to women’s basketball and all other ACC sports such as baseball, softball, soccer, lacrosse, etc. Whatever is not selected for coverage and distribution by ESPN from these sports is retained by the member institutions.
The new agreement with the ACC provided a win for all involved. Fans will be served with more ACC content than ever before through a wide variety of outlets, devices and technologies. ESPN added value through four more years of an ACC agreement, plus more football games, more basketball games, more ACC sports content and new sponsorship rights for conference championships. The ACC has received significant additional financial compensation and unprecedented exposure for the added value and the longer term.
While ESPN has televised college sports for more than three decades, we recognize the rights landscape is evolving and more competitive than ever, and fans are savvier about their content choices. Our company works hard to provide fans with the widest selection of content from the schools and conferences they love.