The Monday Lineup: 7 ESPN moments from the weekend and for the week ahead PLUS: Blitz happy in “Jersey”
Following the Seattle Seahawks’ Super Bowl XLVIII victory over the Denver Broncos, ESPN immediately debuted a new “This is SportsCenter” ad, featuring SportsCenter anchor Stuart Scott and Broncos’ mascot Miles.
Titled “Jersey,” the 15-second commercial features mascot Miles, who is already suffering from the loss, and must also face indignity of wearing a Seattle Seahawks jersey as part of a bet.
This is the second Super Bowl-themed commercial that ESPN’s marketing team has released this week. On Monday, ESPN debuted “Long Week,” where Miles, together with Seahawks’ mascot Blitz, starred alongside SportsCenter hosts Jay Crawford and Steve Levy, sharing an awkward moment in the elevator.
“With the excitement of the Super Bowl being in New York, we wanted to do something special for the game. Honoring the matchup in a ‘This Is SportsCenter’ spot seemed like a great fit,” said AJ Mazza, marketing manager at ESPN. “Our creative agency, Wieden + Kennedy New York, rose to the occasion, as always, and developed a great script that nods to the matchup.”
According to Mazza, it took a lot of phone calls and schedule coordination to get the mascots to Bristol on Jan. 23, when the spot was filmed. “With the conference championships on Jan. 19 and the [first] spot launching on Jan. 27, turnaround time was very quick,” Mazza said. “A lot of people worked hard to make the spot happen.”
– By Ana Livia Coelho
Now, a bit of what you may have missed over the weekend:
1. Super Bowl XLVIII
Wow! Chris Berman Tom Jackson and Steve young are killing it. Great job Tonight on ESPN recap of Super Bowl 48.
— William Torres Jr. (@williamcrespo11) February 3, 2014
My favorite Superbowl highlight pack is always the ESPN/Chris Berman/Tom Jackson/epic NFL music pack @ESPNNFL #SB48
— Daniel Ruiz (@teh_DR) February 3, 2014
@Ian_OConnor Kudos! Your story on Demaryius Thomas's family is one of our top NFL longreads http://t.co/vxWP9zQHhK
— The Daily Beast (@thedailybeast) February 1, 2014
2.Duke/Syracuse
U better believe there is HOOPS HYSTERIA in Syracuse ! One of the top 5 games I have done in my 35 yrs – pic.twitter.com/cSiojaN7id
— Dick Vitale (@DickieV) February 2, 2014
@DickieV @DShulman_ESPN Fantastic job on the call, gentlemen. The best crew called one of the best games ever on ESPN. G'ORANGE!
— Michael Kaplun (@MichaelKaplun) February 2, 2014
Looks like I've picked the wrong time to quit college basketball.
— mike pesca (@pescami) February 2, 2014
Even Dick Vitale is speechless.
WOW. WOW. WOW.
— ESPN (@espn) February 2, 2014
That Duke-Cuse epic was the game of the year so far. So what better time to debut The Moment, a social media recap: http://t.co/0GOEjPZ8XV
— Brett Edgerton (@EditorEdge) February 2, 2014
3.
#Superbowl is here. Catch it live on ESPN Australia / NZ. Kickoff 10.30am. Tweet us your #Gameday pics! https://t.co/zD49zhVqKO
— Foxtel (@Foxtel) February 2, 2014
4.
Great time with big sis @sagesteele at the ESPN party last night. Robin Thicke KILLED it pic.twitter.com/BvKGgtbL9O
— Chad Steele (@CSteele32) February 2, 2014
5.
@FrankCaliendo your Belichick impression had my crying
— Tom Cheek (@tcheek40) February 2, 2014
What if I told. Richard Sherman was the next president? Awesome piece @FrankCaliendo http://t.co/yVyGbNaBQ9
— Chris Wanja (@cwanja) February 2, 2014
6.
tell her thx. Lord & Taylor RT @Sleekolas @lindsayczarniak my wife wants to know where you got your dress tonight – she is obsessed!
— Lindsay Czarniak (@lindsayczarniak) February 1, 2014
7.
ESPN @SportsCenter jib operator shoots the 12th man in #heraldsquare pic.twitter.com/2qfxP6QvPK
— Dave Williams (@DWillESPN) February 2, 2014