X Games makes connections from Bristol to Aspen and beyond

For ESPN’s Vice President, X Games Events and Content, Tim Reed, the X Games are more than a job. They are a lifestyle.

While the Yale graduate played traditional sports such as basketball and football, he also grew up skateboarding and snowboarding. It’s that passion that drove him to pursue a career at ESPN, where he started as in intern in 1997 – the inaugural year of the Winter X Games. He has been with the company ever since.

In the video below, Reed explains the importance of bringing X Games demonstration events to ESPN’s Bristol, Conn., campus as a way of building relationships with the athletes, creating content for social channels as well as expanding brand awareness inside and outside of the company.

Earlier this month, 10-time X Games medal winner and snowmobiler Heath Frisby stopped by the Bristol campus for a competition demo. The stunt was shared on X Games social channels, SportsCenter, and various other platforms. It also allowed ESPN the opportunity to offer a preview of the snowmobile competitions to be held during X Games Aspen 2016 (beginning Thursday, 5:30 p.m. ET, ESPN).

Video produced by Samantha Baron