Behind The Scenes

ESPN and Slacker get personal

Welcome to your new life as a sports disc jockey.

This week’s announcement that ESPN Audio and Slacker, Inc. have launched interactive ESPN Radio content allows ESPN fans to “program” their very own “station.”

“Offering new and different ways for sports fans to access ESPN Radio content continues to be rewarding and exciting,” said Traug Keller, Senior Vice President, Production Business Divisions, ESPN, Inc.

“This new relationship puts the fan more in control by providing customizable ESPN content.”

ESPN on Slacker Radio is available on the web, home entertainment devices and on leading smartphones with optimized ESPN station creation on Android devices and the web. (An updated Slacker app with ESPN for iOS has been submitted and will be available pending Apple approval.)

Listeners using the free Slacker Basic Radio service now have access to an interactive, programmed ESPN station.

Slacker Radio Plus and Slacker Premium Radio subscribers now have unlimited access to the ESPN Radio integration, including an ad-free programmed station with unlimited skips and the ability to create highly personalized, myESPN Radio sports stations based on favorite sports, teams or ESPN programs. Subscribers also have the option to add hourly SportsCenter updates to any Slacker station.

Slacker is the first radio service to feature ESPN Radio in a personalized context, with up-to-the-minute coverage of all major sporting events and top news stories on both a local and national level.

The interactive ESPN Radio station also offers access to content from multiple ESPN programs and platforms, including Mike and Mike in the Morning, SportsCenter, The Herd with Colin Cowherd and more.

The addition of ESPN to its increasing lineup of stations and services reinforces that Slacker Radio has the most varied and compelling range of customizable content offered by any radio service, while maintaining the most personal listening experience.

“Slacker Radio strives to offer a complete range of content and capabilities for all listeners,” said Jonathan Sasse, Senior Vice President of Marketing at Slacker.

“The addition of customized ESPN sports coverage to our already broad content offering, including an on-demand music service, makes Slacker Radio the clear choice for personal radio fans.”

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