Behind The Scenes

The Mag hails Newton as NEXT
cover athlete in Times Square

Cam Newton is the first NEXT cover athlete displayed on the ABC SuperSign (Credit: Heidi Gutman)

ESPN The Magazine‘s NEXT double-issue, featuring the collection of 2012 NEXT athletes, hits mailboxes today and newsstands on Friday.

Cam Newton

The NEXT designation recognizes athletes poised for greatness. As the odds-on favorite to reap 2011 NFL Rookie Of The Year honors, Cam Newton seems to be the embodiment of the NEXT concept.

The Carolina Panthers quarterback has had an unbelievable past 12 months: winning the 2010 Heisman Trophy; claiming the BCS National Championship at Auburn; becoming the No. 1 overall selection in the 2011 NFL draft and rewriting NFL rookie quarterbacking records.

Tuesday, he added another distinction: Newton became the first NEXT cover athlete to be revealed on the iconic ABC SuperSign in New York City’s Times Square.

ESPN The Magazine‘s David Fleming profiles Newton in this article available on

Go behind-the-scenes of his cover shoot by clicking here.

Newton talks to ESPN The Magazine‘s Stevland Wilson in the video interview below.

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