Behind The Scenes


Courageous. Inspiring. Champion. All of these words have been used to describe the late North Carolina State coach Kay Yow. Yow lost her battle with breast cancer Jan. 24, 2009, but ESPN is keeping her memory alive through the Play 4Kay initiative.

The 6th annual Play 4Kay starts Sun., Feb. 12 and all proceeds go to the Kay Yow Cancer Fund. This weekend there will be a sea of pink as teams, along with their fans, sport pink apparel in support of women’s cancer research.


Women’s hoops action kicks off Sunday with eight regionalized games and concludes on Big Monday with a doubleheader between No. 7 Kentucky and No. 11 Tennessee (7 p.m. ET, ESPN2) and No. 3 Connecticut and Oklahoma (9 p.m., ESPN2). The UK-UT game will mark the first-ever women’s game shown on ESPN 3D.

To make a donation to the Kay Yow Cancer Fund, log onto

To show your support, join the conversation on Twitter using the hashtag: #Play4Kay.

In the video above, you’ll hear from Rosa Gatti, Senior VP of Corporate Outreach; Tina Thornton, Senior Coordinating Producer and Tina Johnson, Editor-in-Chief of on their personal connection to Coach Yow and the Play 4Kay initiative.

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