Forward/Rewind: SportsCenter and ESPN Audio

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Traug Keller
Traug Keller
Traug Keller, Senior Vice President, Production, Business Divisions

#Hashtags of the year for 2012:
#NY987FM and #ESPNDeportesNuevaYork. Both new stations added extensively to our reach in the country’s No.1 market. And the ability to have New York Mets games in Spanish is a great thing for baseball fans.

#Hashtag of the year for 2013:
#Multiscreen. Whether it’s Watch ESPN Deportes or ESPN Audio on XM Sirius, Tune-in, Slacker or a new one I can’t mention yet, our content will be reaching more eyes and ears in the new year.

A big prediction for your property in 2013:
The Knicks, heard on ESPN New York 98.7 FM, will make it to Eastern Conference Finals. Likewise, our growth in Hispanic Audio, TV and Digital will reach new heights.[/box]

FrontRowDesign_FinalEditor’s Note: With this two-week series — the Front Row Forward/Rewind, 2013/2012 — ESPN’s Communications Department takes the pulse of content executives throughout ESPN for their views on what’s ahead across ESPN for 2013 and some of what transpired in 2012. The snapshots provide a look at where ESPN has been, where it’s going and how it plans on getting there.


Mark Gross, ESPN Sr. Vice President & Executive Producer

Best off camera moment:
That would have to be our reaction to Hurricane Sandy. There were certainly no lights or cameras capturing our people helping each other through the storm that impacted so many in Connecticut. Families took in families who lost power or whose houses were damaged. While everyone knows how important work is, people here always find the time to help out those they work with.

Mark Gross
Mark Gross

Favorite segment or interview:
That’s like asking who your favorite child is — I was proud of so many things we accomplished in 2012. There were so many memorable moments — analysis and interviews, story-telling and breaking news — that originated from our studio shows and game coverage that it’s impossible to single one out.

#Hashtag of the year for 2013:
#Personalization. That’s going to be the buzz word as our content becomes more personal for each sports fan in 2013.

New Year’s resolution for SportsCenter:
To live up to the responsibility SportsCenter has been given as a company priority, and the expectations that come with it. In 2013 that means accelerating SportsCenter’s evolution from simply TV to a brand expanding its presence across all ESPN platforms.

What makes your group a family:
Anticipating our move to DC2 is certain to bring us even closer together. The need for multiple departments maximizing their resources as we prepare all the personnel and everything production-related for the move will certainly be a team — or ‘family’ — effort.

SportsCenter. here anchored by Steve Levy, is sure to be part of the move toward more "personalization" for fans in 2013. (Joe Faraoni / ESPN Images)
SportsCenter, here anchored by Steve Levy, is sure to be part of the move toward more “personalization” for fans in 2013. (Joe Faraoni / ESPN Images)

Forward/Rewind logo by Samantha Baron

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