A few new ads debut on ESPN this week; the first is the latest from the This is SportsCenter campaign (below) and the others support ESPN’s 2013 NFL Draft coverage.
In the new TISC spot, New York Yankees pitcher CC Sabathia joins SportsCenter anchor Steve Levy in the copy room as Sabathia espouses the slimming effects of pinstripes to Levy before awkwardly encountering Scott Van Pelt, sporting unflattering horizontal stripes.
While the ad only lasts 30 seconds, it took several hours for Van Pelt to get his heavy look. He patiently sat through two hours of make-up as well several placements of latex around his face before getting in his “fat suit”, which was tailored specifically for the commercial.
Created in collaboration with Wieden + Kennedy New York, the spot is the latest addition to ESPN’s renowned This is Sports Center franchise, which currently features more than 400 ads.
New NFL Draft marketing spots start airing today as well. These ads center around ESPN Draft expert, Mel Kiper, arguably the foremost authority on the NFL Draft with his three decades of evaluating prospects and his involvement in the event.
In the spots — one of which is below — Kiper highlights the distinctive qualities of several top prospects in this year’s draft class, including cornerback Dee Milliner (Alabama), linebacker Manti Te’o (Notre Dame) and quarterback Geno Smith (West Virginia). ESPN has full coverage of the 2013 NFL Draft, April 25-27. – by Bill Hofheimer Ana Livia Coelho
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