Warriors star Stephen Curry takes over @SportsCenter Twitter feed for NBA Finals Game 3 #StephCenter

For tonight anyway, the "SC" of SportsCenter will stand for Steph Curry
For tonight anyway, the “SC” of SportsCenter will stand for Steph Curry

He was a breakout star of the 2013 NBA Playoffs and more and more it appears as though Golden State Warriors guard Stephen Curry is a social media stalwart as well.

Capitalizing on Curry’s proclivity for Tweeting and Vining, SportsCenter’s social feeds will hand over the keyboard to the four-year NBA veteran for tonight’s Game 3 of the NBA Finals (9 p.m. ET, ABC). The hashtag to use to be part of the conversation is: #StephCenter.

“I’m doing this with SportsCenter as a fan of basketball to engage the nation and enjoy some good basketball,” Curry said. “The fans can expect a lot of fun, creativity, and an inside look at how I see the game.”

Curry will give fans instant analysis of the game through SportsCenter’s Twitter and Vine accounts. His analysis also will be used as part of the Game 3 highlights on SportsCenter directly following the game and on the morning SportsCenter the next day.

“This is a chance to serve fans on multiple screens and platforms with the cooperation of an NBA superstar,” said SportsCenter producer Ed Eck. “He has one of the fastest growing Twitter accounts in the NBA — a nearly a 50-percent increase in the last three months — and a large following on the new social platform Vine.”

Eck and producer Steven Roberts are in Atlanta with Curry to help facilitate posting and to gather additional content for use across ESPN outlets. Curry also will be on the 6 p.m. SportsCenter tonight to preview Game 3 of The Finals and will start tweeting a bit before 9 p.m. through the end of the game.

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