ESPN Deportes’ 2015 Upfront highlights diverse sports offerings

ESPN and ESPN Deportes teams take part of the ESPN Deportes Upfront. L-R: Alejandro Moreno, Alfredo Lomeli, Traug Keller, Lino Garcia, David Villa, Hugo Sanchez, Ed Erhardt, John Kosner, Antonietta Collins, Rodolfo Martinez and John Fitzgerald.

NEW YORK – On Wednesday, ESPN Deportes announced new initiatives strengthening the brand’s digital video offerings, original content lineup and diverse programming at its Upfront event in the Hearst Building. With close to 200 guests in attendance, the presentation also reinforced the importance of multimedia and live programming to engage and reach the avid Hispanic sport fans, emphasizing their power and relevance in sports consumption.

For more information on the announcements presented at the event, visit ESPN Mediazone.

Ed Erhardt, ESPN’s President of Global Sales & Marketing, introduces the presentation highlighting ESPN’s Upfront [that took place the day before] message that impressions are the currency of our industry, emphasizing on the impact of reaching Hispanic sports fans.

ESPN Deportes’ VP of Multimedia Sales, John Fitzgerald, follows Ed Erhardt’s presentation by underscoring the importance of live events and ESPN Deportes capabilities to deliver the most diverse lineup of events, throughout the year.

ESPN’s soccer analyst Alejandro Moreno (L) and ESPN Deportes’ Vice President of Production Rodolfo Martinez discuss the upcoming UEFA Euro 2016 – the most anticipated soccer event of the year – and the network’s coverage plans.

Spanish soccer star David Villa (right), who debuted with MLS’s newest team New York City FC, shares his own experience representing Spain at the UEFA Euro. Alejandro Moreno is on the left.

ESPN Deportes’ general manager Lino Garcia took the stage to reinforce the importance of investing in technology. He highlighted the soon-to-launch studios in Mexico City, the recent Emmy award win for Ernesto Jerez, and the growth of the brand’s digital offerings.