Behind the scenes at the “End Your Day on a Highlight” SportsCenter campaign
This week ESPN debuted SC@Night, an integrated campaign that highlights the late night editions of ESPN’s flagship program, SportsCenter, and features the tagline “End Your Day on a Highlight.
(Ben Solomon/ESPN Images)
The campaign debuted this week with a 30-second spot titled “Presidents,” featuring Washington Nationals’ mascots – George, Abe, Tom, Teddy and Bill – post-game at an empty Nationals Park, gearing up to kick back and watch SportsCenter on the giant video board.
(Ben Solomon/ESPN Images)
The commercial marks the first time all five Racing Presidents are featured together in an ESPN ad.
(Ben Solomon/ESPN Images)
Created in collaboration with creative agency 72andSunny, “Presidents” was filmed in August 18, a day following a Zac Brown Band concert, until 2:30 a.m.