espnW teams with Girls In Tech to develop smart phone apps during “hackathon”

SAN FRANCISCO – Over the weekend, espnW teamed with Girls In Tech for the Super Football Hackathon. The event, at Galvanize San Francisco’s SoMa campus, challenged female mobile developers, designers and product developers to create smart phone apps that would enhance the Bay Area visitor experience during the upcoming “Super Football Week.”

The big game will be played Sunday, Feb. 7, at Levi’s Stadium in Santa Clara, Calif.

Nubee, a mobile app that helps explain football to “newbies” or those who don’t normally follow the sport, captured the hackathon’s grand prize. The team, made up entirely of Bay Area developers and designers, earned a VIP trip to ESPN’s Bristol, Conn., headquarters. The prize will include a VIP tour of the Bristol campus and meet-and-greets with ESPN and espnW executives, developers and on-air talent.

“It feels surreal to be able to visit ESPN headquarters and see where all the magic happens,” said Lily Ngo, a designer on the Nubee app team. “I’m thrilled to see what goes on inside that and what the secret formula to success is. In commercials, they always show athletes roaming the halls of ESPN, so I’m looking most forward to bumping into some of them so I can brag to my friends. Crossing fingers!”

Senior Vice President, espnW and Women’s Initiatives, Laura Gentile helped kick off the weekend with opening remarks.

Katie Tomezsko, Director of Product Management, ESPN Digital Media; Christine Kim, Director of Product Management, ESPN Digital Media; and Sereita Cobbs, Director of Content Integration & Strategy, espnW, were among the panel of experienced judges to determine the Hackathon standouts.

Michelle Bashaw, espnW’s Senior Digital Media Designer, and Christopher Lin, web developer of Digital Media Partnerships, served as mentors.

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