Behind The ScenesSoccer

Meet the women helping to produce ESPN’s coverage of UEFA Euro 2016

Sonia Gomez, senior director, Programming and Acquisitions

(Mac Nwulu/ESPN)
(Mac Nwulu/ESPN)

Sonia Gomez, Senior Director, Programming and Acquisitions, is in her fifth year at ESPN and this is her fifth top-tier international soccer event for the company.

What is your role in ESPN’s UEFA EURO 2016 production?
My role is to manage the UEFA EURO 2016 event and ancillary content across our array of media platforms and to ensure we are meeting all of our obligations with UEFA. I am also responsible for the day-to-day implementation of our multi-platform content strategy – utilizing the right vehicles in our collection of media assets to best serve fans.

What do you enjoy most about being a part of the ESPN EURO 2016 team?
Working on Euro 2016 has been one of the best collaborative projects I’ve been a part of in my career. Between Production, SportsCenter, ESPN FC,, Sales, Marketing, Legal, and numerous other groups within ESPN, from the start of the planning process, the goal was to bring our viewers and soccer fans as much great content as possible.

Seeing exceptional ideas come to fruition, and the passion and commitment of this team to make this a can’t-miss event for our viewers is something I am really proud to be a part of.

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