DTC Launch Week: ESPN’s new direct-to-consumer service, enhanced App debut today

ESPN launched today its new direct-to-consumer streaming service and a set of new features on an enhanced ESPN App, making ESPN’s full suite of 12 networks and services available directly to fans for the first time ever. The unique combination of ESPN DTC within the updated ESPN App gives fans more choice and unprecedented access to all of ESPN, with an elevated viewing experience that makes watching sports more personalized, dynamic and engaging for fans than ever before.

“This is a monumental day for all of us at ESPN, for The Walt Disney Company and, most importantly, for our fans,” said Jimmy Pitaro, Chairman, ESPN. “ESPN DTC and the ESPN App are a powerful combination marking a major turning point in how we serve sports fans – anytime, anywhere – for years to come. We’ve put a lot of hard work into this launch, with the full force of ESPN and Disney behind it, and we can’t wait for fans to experience all of ESPN in the ESPN App. The best part is, we’re just getting started.”

Pitaro and several of his ESPN and Disney teammates celebrated the ESPN DTC launch this morning at the New York Stock Exchange’s opening bell.

WILL REEVE INTERVIEWS PITARO ON ABC’S GOOD MORNING AMERICA

CNBC INTERVIEWS PITARO AND THE WALT DISNEY COMPANY’S CEO BOB IGER ON ESPN’S DTC DEBUT

CNBC INTERVIEWS PITARO ABOUT STREAMING BUNDLES

CNBC INTERVIEWS IGER ABOUT SPORTS AND STREAMING COSTS

MIKE GREENBERG DISCUSSES THE LAUNCH ON GET UP

ABC NEWS’ NIGHTLINE FEATURES THE LAUNCH

MEDIA REACTION