Flora Kelly
Flora Kelly
In her role as Senior Director of Strategic & Brand Insights Flora is charged with overseeing ESPN’s market, audience, fan, and media insights in order to strengthen the ESPN Brand and identifying growth opportunities for the business.
Executive Voice: Perspective On ESPN’s 2020 Digital and Social Platforms’ Marvelous Metrics
Executive Voice
January 22, 2021
Executive Voice: Perspective On ESPN’s 2020 Digital and Social Platforms’ Marvelous Metrics
Keep these things in mind when considering Comscore's future multi-platform reporting, writes Flora Kelly, ESPN Senior Director of Strategic &…
Executive Voice: Focus On The Data – In Context – And Realize That Sports Truly Matters
Executive Voice
October 13, 2020
Executive Voice: Focus On The Data – In Context – And Realize That Sports Truly Matters
Despite these unprecedented circumstances, the amount of time spent with sports on TV and Digital actually grew from last year.…