Behind The Scenes
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Freddy Rolón has been promoted to vice president of ESPN Deportes programming and business initiatives as of September 2011. Rolón retains responsibility for the ESPN Deportes Radio and ESPNDeportesLA.com businesses; coordinating efforts between ad sales, affiliate sales and production teams in Miami and Los Angeles. Working out of ESPN’s offices in Bristol, Conn., Rolón oversees all programming for ESPN Deportes, including program acquisitions, program development and program scheduling. Rolón is the network’s programming point-person with all internal stakeholders and manages the ESPN Deportes Programming organization as well as external relationships with leagues and rights holders. Prior to his promotion, Rolón served as the senior director, ESPN Deportes Radio and business initiatives. Rolón was instrumental in developing a five-year plan for ESPN Deportes to achieve growth targets through a new sales structure and reinvestment in US-specific programming. Through this, he was able to identify, create and develop initiatives that produced sustainable, long-term growth through deal evaluation. He also worked with business leaders to manage start-up phases of new business initiatives, including ESPN Local initiative. Before officially joining ESPN in 2004, he had been an intern for ESPN International in the summer of 2003. After completing his MBA, he joined ESPN as a senior manager of marketing for ESPN Deportes. He was promoted to senior director, marketing and integration of ESPN Radio (2005-2007), where he oversaw all the marketing efforts for ESPN Radio and ESPN Deportes Radio. Rolón graduated from Wesleyan University with a bachelor of arts in economics and government and later received a master’s of business administration from the Tuck School of Business at Dartmouth.
2 weeks ago
“The efforts across ESPN to support ESPN Deportes’ coverage of Super Bowl LIII represent the very best of who we are as a company”
VP, ESPN Deportes, Freddy Rolón writes about network's Super Bowl LIII presentation from Atlanta, innovative ad featuring "superfan."
2 weeks ago
“Los esfuerzos de ESPN en apoyo a la cobertura que hará ESPN Deportes del Super Bowl LIII representan lo mejor de lo que somos como empresa”
Freddy Rolón, Vicepresidente y Gerente General de ESPN Deportes escribe sobre los esfuerzos del canal desde Atlanta y sobre el…
February 4, 2016
SB 50: ESPN Deportes serving ESPN’s Hispanic NFL fans in English and Español
Vice President of Programming and Business Initiatives at ESPN Deportes, Freddy Rolon, reflects on the importance of the 12-year-old network's…
February 4, 2016
Super Bowl 50 – Atendiendo a los aficionados hispanos de ESPN y la NFL, en inglés y en español
El tener la oportunidad de llevar al aire el Juego Cumbre en tanto nuestras cadenas televisivas como en las de…