Kevin Martinez

Kevin Martinez

ESPN named Kevin Martinez vice president, corporate citizenship in February 2013. Martinez previously served for two years as senior director, corporate citizenship. A 25-year industry veteran, Martinez oversees all aspects of ESPN’s corporate citizenship and integrated initiatives including corporate giving, cause marketing and volunteerism. Among his responsibilities, Martinez leads ESPN’s ongoing collaboration with The V Foundation for Cancer Research, including the Jimmy V Classic, Jimmy V Week and ESPY Day Benefiting The V Foundation. These efforts generate millions of dollars toward cancer research programs each year. Martinez joined ESPN in 2010 to lead the company’s global volunteerism efforts and cause-marketing projects. As senior director, his team developed ESPN’s award-winning multiplatform Salute to Veterans – an initiative that honors troops and returning veterans with a week of special television programming and digital extensions. It also included USO public service announcements (PSAs) in Spanish and English and hundreds of hours of Team ESPN volunteer service. Under Martinez’ guidance, ESPN teamed with the Ad Council to develop a PSA to prepare viewers for natural disasters and emergencies as part of FEMA’s National Preparedness Month. Additionally, Martinez’ team has led hundreds of Team ESPN projects. In the past year alone, Team ESPN has logged more than 15,000 documented hours volunteering in local communities. Prior to ESPN, Martinez served as executive director, corporate social responsibility for KPMG where he led efforts to integrate philanthropy, the KPMG Foundation, sustainability and global development. Martinez previously served as president of The Home Depot Foundation, leading a 20-member North American community affairs team and managing global giving strategies including their nationally recognized response to disasters. From 2001-2004, Martinez worked for the Starbucks Coffee Co. as senior manager, community affairs, and from 1999-2001 he managed national community and civic affairs for Eddie Bauer Co. From 1996-1999, he served as director, community relations in the King County (Washington) Executive Office, and from 1993-1996 he was executive director of marketing programs for the Seattle Aquarium Society. In 1988, Martinez served as assistant director of marketing programs for the Seattle organizing committee of the 1990 Goodwill Games. Martinez has received numerous industry awards, including The Cause Marketing Forum’s highest award, “The Halo Award” twice, the US Chamber’s Award for Corporate Citizenship, the Association of Cable Communicators’ prestigious Beacon Award and the 2006 Large Corporation of the Year Award from the Corporation for National Community Service and Points of Light Institute. A native of ‘Ewa Beach, Hawaii, Martinez graduated from the University of Washington with a bachelor of arts degree in communications and advertising.
24 Voices Deliver ESPN’s #oneteam COVID-19 Message From Homes
COVID-19

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VP, Corporate Citizenship, Kevin Martinez explains how the unique spot, which debuted today, quickly came together.
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Executive Voice

ESPN VP Kevin Martinez reflects on V Week

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ESPN

Invictus Games athletes visit ESPN HQ before competing in Orlando next week

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For the Fans

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ESPN

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Announcements

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Announcements

Sport promotes social good: ESPN launches a new corporate citizenship strategy

Today, ESPN launched a new citizenship strategy focused on using the power of sports for social good. The launch includes…
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