Executive Voice

Executive Voice: Perspective On ESPN’s 2020 Digital and Social Platforms’ Marvelous Metrics

Keep these things in mind when considering Comscore's future multi-platform reporting, writes Flora Kelly, ESPN Senior Director of Strategic &…

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ESPN Digital media performance reports now reflect global traffic

ESPN's Digital Research team has been reporting the network's digital media performance virtually every month for years now. But the…

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Reviewing ESPN’s record-setting 2014 in digital media

In 2014, ESPN Digital Media enjoyed the most prolific year in sports category history, according to comScore’s Multi-Platform Data report.…

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ESPN History

ESPN’s ‘Project Blueprint’ measures consumer usage in new and revealing way

Recently, ESPN announced the preliminary findings of Project Blueprint, the first five-platform measurement initiative, launched in collaboration with Arbitron Inc.…

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Behind The Scenes

ESPN Digital Media Report: Measuring across platforms

Last week, ESPN released its first Digital Audience Report, based on comScore’s new Multi Platform (Beta) data for January. Measuring…

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Behind The Scenes

ESPN’s digital media metrics:
Are you engaged, or just clicking?

Editor’s note: As the digital media industry continues its constant charge forward, measuring all things digital requires innovation and vision…

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