Keep these things in mind when considering Comscore's future multi-platform reporting, writes Flora Kelly, ESPN Senior Director of Strategic &…
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ESPN's Digital Research team has been reporting the network's digital media performance virtually every month for years now. But the…
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In 2014, ESPN Digital Media enjoyed the most prolific year in sports category history, according to comScore’s Multi-Platform Data report.…
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Recently, ESPN announced the preliminary findings of Project Blueprint, the first five-platform measurement initiative, launched in collaboration with Arbitron Inc.…
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Last week, ESPN released its first Digital Audience Report, based on comScore’s new Multi Platform (Beta) data for January. Measuring…
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Editor’s note: As the digital media industry continues its constant charge forward, measuring all things digital requires innovation and vision…
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