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ESPN Music

“DaDaDa, DaDaDa” Turns 30: SportsCenter’s Iconic Theme Song Debuted In November 1989

Composer John Colby talks about his creation, once described as "ice cream truck music for adults," and issues a challenge…

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Behind The Scenes

The finishing musical touch to great moments, ‘DaDaDa, DaDaDa’ becomes theme of new SportsCenter marketing campaign

This weekend, ESPN debuted a new ad campaign for its flagship program, SportsCenter, that celebrates fans’ emotional connection with the…

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