Seth Ader

ESPN Marketing

Here’s How ESPN’s ‘Sportsgiving’ Spot, Narrated By Stephen A. Smith, Came To Be

This year's unique sports calendar reinforces the value of live sports, say Seth Ader, VP of Brand Marketing and Susan…

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ESPN Films

Frank Talk With ESPN’s Brand Marketing Chief, Seth Ader

In the coming days, 75 people will dress as hot dogs on Sunday Night Baseball, a 30 for 30 will…

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Against all odds, ESPN’s mashup of Clippers-Mavs’ drama, Phil Collins’ power ballad scores

What would veteran rock star Phil Collins and the NBA's Clippers-Mavericks soap opera possibly have in common? Learn how ESPN's…

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The Monday Lineup: 11 ESPN moments from the weekend PLUS ESPN gets social with World Cup

ESPN's Social Media Team adds to the excitement surrounding the 2014 FIFA World Cup by interacting with millions of other…

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ICYMI: The week on Front Row PLUS: Inside ESPN’s World Cup media preview

Friday in NYC, media members met ESPN talent and decision makers involved in World Cup coverage. Read about that event…

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Brazilian musician Seu Jorge narrates FIFA World Cup spot for ESPN

With exactly 100 days until the start of the 2014 FIFA World Cup, ESPN debuts an ad celebrating the event's…

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Behind The Scenes

Inside EURO 2012 campaign

The Draw for the 2012 UEFA European Football Championship was held today in Kiev, Ukraine, as the 16 qualifying nations…

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