SportsCenter theme commercial

SportsCenter and Old Spice make a Smellmitment during 6 p.m. takeover

November 25, 2015

Photo of SportsCenter and Old Spice make a Smellmitment during 6 p.m. takeover

A memorable ad integration on Nov. 24 afforded two recognizable faces - and torsos - the chance to visit the…

Behind The Scenes

The finishing musical touch to great moments, ‘DaDaDa, DaDaDa’ becomes theme of new SportsCenter marketing campaign

September 23, 2013

Photo of The finishing musical touch to great moments, ‘DaDaDa, DaDaDa’ becomes theme of new SportsCenter marketing campaign

This weekend, ESPN debuted a new ad campaign for its flagship program, SportsCenter, that celebrates fans’ emotional connection with the…