Wieden + Kennedy

Behind The Scenes

Free agent Claus is center of Christmas Day ad campaign

John Rue's acting credits include "The Departed" and "Blue Bloods." But it's his role of Santa Claus in an ESPN…

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SportsCenter

With Heat at White House, President Obama references star of “I Was On SportsCenter” spot

The national spotlight continues to follow Michael Drysch. In January 2013, he hit a half-court shot at halftime of a…

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MLB

When fantasy meets reality: How Sunday Night Baseball’s 2010 Fielder-Kinsler ‘trade’ ad came together

Yesterday, Major League Baseball fans were stunned by a trade that sent Detroit Tigers slugger Prince Fielder to Texas for…

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Behind The Scenes

The finishing musical touch to great moments, ‘DaDaDa, DaDaDa’ becomes theme of new SportsCenter marketing campaign

This weekend, ESPN debuted a new ad campaign for its flagship program, SportsCenter, that celebrates fans’ emotional connection with the…

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Behind The Scenes

Rafael Nadal’s ‘sweet serves’ natural fit for new ‘This Is SportsCenter‘ spots in Spanish, English

[box color=black size=small align=right] Anchors weigh in on working with Rafael Nadal Carolina Padrón: “The experience of doing a commercial…

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NFL

Enter the mind of Houston Texans’ star J.J. Watt as new MNF campaign kicks off today

With the 44th season of Monday Night Football approaching, ESPN’s “It All Comes Down to Monday Night” campaign returns for…

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ICYMI: The Week on Front Row

  This week, ESPN was honored with five Sports Emmy Awards, presented for the 34th year by the National Academy…

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