Behind The ScenesNHLSportsCenterTISC

This Is SportsCenter: The Muppets’ Swedish Chef co-stars with NHL’s Lundqvist in latest ad, Okey Dokey?


Editor’s note: The Swedish Chef stayed “in character” throughout this interview.

The NHL returned to the ice last weekend and to celebrate ESPN introduced a new This is SportsCenter spot featuring New York Rangers goalie Henrik Lundqvist and his fellow countryman, The Swedish Chef.

The spot, which also features SportsCenter anchors Steve Levy, Robert Flores and Linda Cohn, debuted last weekend and marks the first time a member of The Muppets is featured in the long-running franchise campaign.

Front Row was able to get a few minutes with the chef for an exclusive behind-the-scenes interview:

What did you think about visiting ESPN and about working with Henrik Lundqvist?
Hun dee EESPYENNEN ees maken der shoots, svern dee Henrik is okey dokey!! Und, dee room fer dee washen dee wiggly fingees, ees voory, voory cleeeen.

Were there any funny stories from the shoot?
You betcha! Svern dee hoon der shoots, voot moonderbootun dee squeak! Hoo hoo hoo. . . Woot, der nundicktooken svern dee shoon sterbooks! Yup, der no bertch svern dee hundygoots svern der loopdee loopin!! Yaaah, de goot teems.

Do people tend to understand you?
Okey Dokey…

How do you prepare for a shoot?
4 chickies
1 coop de floor
2 teebyspoons dee moo moo
un 1 peenchen dee soot

For more than 18 years, This is SportsCenter has given fans and viewers an inside peek at the Bristol campus with a humorous spin on day-to-day life at ESPN. The network has produced more than 400 advertising spots in this signature franchise, in collaboration with Wieden + Kennedy.

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