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ESPN SVP of Marketing Jo Fox on Shaping our New Era with “SPORTS FOREVER” campaign

During Thursday’s Game 1 of the NBA Finals, we will debut “SPORTS FOREVER,” a new brand campaign that celebrates ESPN’s iconic legacy. We caught up with Jo Fox, SVP of Marketing, to share more about this new brand campaign during such an important time for ESPN.

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ESPN is making a bold statement about its future. The network's new

4 Things to Know About ESPN’s Game-Changing “SPORTS FOREVER” Campaign

ESPN is making a bold statement about its future. The network’s new “SPORTS FOREVER” campaign, which will debut during Game 1 of the NBA Finals on Thursday (8:30 p.m. ET on on ABC, ESPN Radio, ESPN Deportes and the ESPN App), serves as the first major teaser for ESPN’s direct-to-consumer service launching this fall – and signals how the sports media giant plans to evolve for the next generation of fans.

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As he takes a hiatus from the SportsCenter anchor desk to receive medical treatment, Harris shares his perspective with fans in this essay

Jay Harris reveals he has prostate cancer

As he takes a hiatus from the SportsCenter anchor desk to receive medical treatment, Harris shares his perspective with fans in this essay

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In 1995, we hired softball analyst Michele Smith, and now, 30 years later, she is calling games on the biggest stage. Ahead of the WCWS Championship Series in Oklahoma City, Michele reminisced on her career thus far. 

30 years in the softball booth: Celebrating Michele Smith

In 1995, we hired softball analyst Michele Smith, and now, 30 years later, she is calling games on the biggest stage. Ahead of the WCWS Championship Series in Oklahoma City, Michele reminisced on her career thus far. 

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Host Paul Rabil on the five-part series debuting today on ESPN+:

Rabil’s Places, the new ESPN Original Series debuting today, explores lacrosse in myriad ways

Host Paul Rabil on the five-part series debuting today on ESPN+: “Every episode connects a piece of lacrosse history with something personal – like a memory, mentor or moment that shaped me.”

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ESPN is bringing fans closer to the action than ever before with a new level of immersive analysis, powered by virtual reality.

ESPN elevates game analysis with cutting-edge VR tech for NBA & NHL playoffs

ESPN is bringing fans closer to the action than ever before with a new level of immersive analysis, powered by virtual reality.

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The completely redesigned look includes deeper historical data, more intuitive navigation and a faster, more engaging user experience for all tennis majors going forward

New tennis bracket experiences on ESPN.com, the ESPN App

The completely redesigned look includes deeper historical data, more intuitive navigation and a faster, more engaging user experience for all tennis majors going forward

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Meg Aronowitz (SVP, Production), Mallory Kenny (Director, Programming & Acquisitions) and Phil Orlins (VP, Production Technology & Innovation) discuss how coverage of each sport has evolved in their time at ESPN and what they are most looking forward to as champions are crowned this June at the Women’s and Men’s College World Series.

The greatest show on dirt: Inside our exclusive presentation of NCAA DI Baseball and Softball Championships

Meg Aronowitz (SVP, Production), Mallory Kenny (Director, Programming & Acquisitions) and Phil Orlins (VP, Production Technology & Innovation) discuss how coverage of each sport has evolved in their time at ESPN and what they are most looking forward to as champions are crowned this June at the Women’s and Men’s College World Series.

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A fast-moving, style-forward shoot comes to life as ESPN’s Creative Content team collaborates with P.K. Subban to deliver a bold, fashion-meets-hockey open for the Western Conference Finals.

‘Dress for the Occasion’: A bold vision brought to life for the NHL Western Conference Finals

A fast-moving, style-forward shoot comes to life as ESPN’s Creative Content team collaborates with P.K. Subban to deliver a bold, fashion-meets-hockey open for the Western Conference Finals.

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Avatar shot charts, virtual 3D replays, immersive replay analysis and a detailed statistical look at dunks are just a few offerings of tonight's Game 2 Timberwolves-Thunder alt-cast on ESPNEWS

Inside NBA Western Conference Finals: Watch InsightCast, ESPN’s newest way of reimagining the game

Avatar shot charts, virtual 3D replays, immersive replay analysis and a detailed statistical look at dunks are just a few offerings of tonight’s Game 2 Timberwolves-Thunder alt-cast on ESPNEWS

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Friday at 5 p.m. ET marks the end of an era on ESPN as Around the Horn hosts its final show – episode number 4,953 in a 23-year run that began November 4, 2002.

Celebrating the Legacy: The Final Show of Around the Horn Airs Friday

Friday at 5 p.m. ET marks the end of an era on ESPN as Around the Horn hosts its final show – episode number 4,953 in a 23-year run that began November 4, 2002.

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