Behind The Scenes

Up(front), close and personal with ESPN Deportes

NEW YORK — On Wednesday, ESPN Deportes held its Upfront presentation at the Hearst Building, where the network unveiled some of the new initiatives planned for next year while reinforcing the brand’s advantages in the marketplace. The presentation was led by some of ESPN and ESPN Deportes’ most renowned on-air talent who highlighted the brand’s ability to deliver sports content that is relevant to the Hispanic fan, anytime, anywhere.

The major announcements made during the presentation included Road to Brazil: Game around the Game, in anticipation to the World Cup, the NBA Finals in Spanish and ESPN Sync, a new second-screen experience for our Spanish-speaking sport fans. Here, we recap via photo gallery some of the most outstanding moments of the presentation.

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