Multi-platinum, seven-time GRAMMY® Award-winning Top Dawg Entertainment recording artist, Kendrick Lamar, will be the musical performer for the inaugural College Football Playoff National Championship Halftime Performance on Monday, Jan. 8, 2018. Lamar’s performance will be integrated into halftime of ESPN’s telecast of the College Football Playoff National Championship Presented by AT&T.
“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor,” said Lamar. “Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship game.”
Said Ed Erhardt, President, ESPN Global Sales & Marketing: “In each year of the College Football Playoff, we’ve been able to build upon the experience of the last. This year is a true first for college football – and it makes sense that the hottest performer of the moment, Kendrick Lamar, would usher in this new era for the National Championship Game.”