On March 11, ESPN launched Daily Wager, the network’s first daily sports betting news and information television program. With a team of experts and enthusiasts, ESPN senior coordinating producer Scott Clark oversaw the program’s launch and now oversees the daily production.
For Front Row, Clark listed the four most valuable lessons he’s learned in the first eight weeks of Daily Wager:
THE SPORTS BETTING WORLD IS INCREDIBLY NUANCED
Coming onto the project, I wouldn’t have considered myself an expert in sports betting. I understood betting but I’ve learned a lot in the first two months of the show just in terms of how the gambling world operates, why lines are set the way they are, why lines move and how bettors approach their craft. When you’re not in it every day, you don’t always see the nuance and the sophistication of the approach on both sides.
KEEP THE FOCUS SMALL
When we looked at what we should do with this show, we went in with a very simple approach of we’re going to be a news and information show produced through the lens of sports betting, and structurally it’s going to feel like the SportsCenter of sports betting. We’ve kept our structure very simple and it allowed us to quickly establish a workflow and identity for the show. I feel good about it because we launched smoothly and now we’re at the point where we can expand our horizons a little bit.
HAVE EXPERTS ON THE TEAM
When you’re building a team in a niche area, it’s really important to get the experts on all levels of the staff. And with the group we have together, everyone is heavily invested in sports betting. They know the space and they’re experts in it. That leads to better conversations, show meetings and collaboration within the group because we’re all on the same page. Everyone in the group is elevating everyone else.
SPORTS BETTING IS ABOUT TO EXPLODE
We’ve approached the show with the understanding that we’re in the first inning of how we’re handling sports betting at this company. We’re trying to be proactive and be in a position to excel as it gets bigger and bigger. When you’re in this every day, you can see how competitive this is, how much potential there is and how much interest there is. I’m very happy that we’re in early on it and on the air before the explosion as opposed to reacting to it after it gets enormous.