On Tuesday, April 14, Michael Rubin, Founder and Executive Chairman of Fanatics, issued a challenge on social media to everyone across the sports and entertainment industries to go “all in” and offer one of their most prized possessions or a once in a lifetime opportunity to benefit Coronavirus Crisis Relief and the ALL IN Challenge was born.
One hundred percent of the money raised in this endeavor will benefit charitable organizations focused on providing food to those in need – particularly kids, the elderly and frontline workers. The organizations are Meals on Wheels, No Kid Hungry and America’s Food Fund, which benefits Feeding America & World Central Kitchen.
ESPN’s Corporate Citizenship team worked to create a package from ESPN that could be included on the ALL IN Challenge site to raise money for the relief fund. The ESPN package includes a unique experience with ESPN’s College Gameday including handing Lee Corso the mascot headgear and meeting the celebrity picker, AND a full day behind-the-scenes with the SportsCenter crew of the winner’s choice.
X Games is also offering a once-in-a-lifetime X Games Aspen 2021 XIP Experience, including time on the slopes with X Games gold medalists Mark McMorris and Alex Ferreira, a behind-the-scenes tour with X Games host Jack Mitrani and more.
A once-in-a-lifetime @XGames Aspen 2021 XIP experience:
— X Games (@XGames) April 29, 2020
To learn more about the concept overall, visit allinchallenge.com.
“The opportunity to work as #oneteam across the sports and entertainment industry demonstrates ESPN’s commitment to collaborate with industry leaders,” said Vice President, Corporate Citizenship, Kevin Martinez. “We are so proud of the package
ESPN put together. The collaboration with Fanatics will help those in need of food security during this unprecedented time.”
In addition to the package, Kate Leonard, senior director of production & synergy integrations at ESPN, worked with the ALL IN Challenge and ESPN teams to figure out the best ways for ESPN to cover the ALL IN Challenge, including announcements via social, guests and promotion on ESPN shows, written pieces on ESPN.com and social engagement.
“We are partnering with the ALL IN Challenge team by highlighting some of the most compelling sports-related donations and amplifying their message to help organizations feeding those in need,” said Leonard.
Omar Raja and Dylan Anderson produced the video.