ESPN today debuted a new PSA as part of Disney’s commitment to the COVID-19 Vaccine Education Initiative, “It’s Up To You.” The platform – created by the Ad Council and COVID Collaborative in close partnership with the Centers for Disease Control and Prevention (CDC) – represents one of the largest public education efforts in U.S. history.
The PSA will run across ESPN’s TV, digital, and radio platforms in both English and Spanish. Lending their voices to the PSAs are SportsCenter anchors Toni Collins and Jay Harris, NBA analyst and ESPN Radio host Jay Williams (on radio), and ESPN Deportes hosts Carolina Guillén and Fernando Palomo.
All campaigns under the initiative urge audiences to visit GetVaccineAnswers.org (DeTiDepende.org in Spanish), with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them.
More details about the initiative can be found in the press release.