ESPN and Ally Rewrite the Playbook with Women’s Sports-Focused “SportsCenter” Takeover
CP Andrea Pelkey: "Our goal is to grow equity in content and be the intersection between women's sports and women in sports. This partnership gives us the ability to share even more highlights . . . "
Thursday evening SportsCenter teamed up with Ally for an exclusive sponsorship which featured a primarily female-led production, hosted by Nicole Briscoe (L) and Elle Duncan.
ESPN teamed up with Disney Advertising in a groundbreaking partnership, amplifying the spotlight on women’s sports with the support of Ally Financial.
Earlier this year, Disney Advertising announced a landmark partnership with Ally Financial that focuses on supporting women’s sports, with Ally committing to a multi-year, multimillion-dollar investment designed to advance equality in women’s sports coverage.
Earlier this year, Disney Advertising announced a landmark partnership with Ally Financial that focuses on supporting women’s sports, with Ally committing to a multi-year, multimillion-dollar investment designed to advance equality in women’s sports coverage.
This collaboration makes Ally the official sponsor of the ACC, including prestigious title sponsorships for the 2023 Women’s Basketball Tournament, Women’s Soccer Championship, and exclusive presenting sponsorship of the Women’s Lacrosse Championship.
SportsCenter coordinating producer Andrea Pelkey added: “Our goal is to grow equity in content and be the intersection between women’s sports and women in sports. This partnership gives us the ability to share even more highlights, conversations with athletes, and unique storytelling in our SC@Night broadcast.”
ESPN’s CreativeWorks team joined forces with Ally to create custom creative, keeping gender equity and allyship at the forefront for all fans.
This partnership aims to shine a bright light on women’s sports and promote a more inclusive sports landscape.