Enhancing the UFL Experience: ESPN’s On-Site Social Presence Takes Fans Closer to the Action
Last weekend, ESPN Social Designer, Kaylen Buschhorn, was on the ground capturing all the action for ESPN’s UFL opening weekend in San Antonio. Tasked with bringing fans into the heart of the action, something ESPN’s Social team does best, she didn’t know that her efforts would be recognized by co-owner of the UFL, Dany Garcia.
Garcia shared a photo with Kaylen on her social account, expressing gratitude for her contributions to the impactful coverage.
“It’s not every day you get a personal shoutout from a league owner,” said Buschhorn. “Conducting on-site interviews and collecting behind-the-scenes moments is something our team is accustomed to but to know that leaders in our industry are recognizing our work is empowering!”
Spent Easter Sunday with the UFL!
On top of capturing content of the game, I interviewed Owner Dany Garcia, one of the best #WomenInSports, with the @espn mini mic I created and started producing for our team over a year and a half ago!! pic.twitter.com/wO8WVmrwKi
— Kaylen Buschhorn (@kaylenb_13) April 1, 2024
ESPN has elevated the UFL experience by utilizing its on-site social presence, providing fans with unparalleled access and engagement. This strategy complements ESPN’s overarching action, access, and audio UFL production approach, immersing fans in every facet of game-day excitement.
Listen to the @XFLBrahmas OC calling the play during the broadcast ️ pic.twitter.com/yxhd6ToauO
— ESPN (@espn) March 31, 2024
Reviewing game footage right from the sidelines ✅
Listen in on the breakdown of the TD from the Brahmas OC ⬇️ pic.twitter.com/JvJWFubRbw
— UFL (@XFL2023) March 31, 2024
During the kickoff weekend doubleheader on ESPN, the integral role of on-site social coverage became evident. Showcasing mic ’d-up moments with coaches and players, exclusive interviews and behind-the-scenes moments all enrich the fan experience.
As the UFL season progresses, fans can anticipate more content and interactive experiences from ESPN’s social channels. “For week 2 and beyond, fans can expect a deeper dive into the action,” said Madison Campos, Senior Social Media Specialist. “From exclusive player interviews to behind-the-scenes access, we’re committed to keeping fans engaged and connected to every thrilling moment of the UFL season.”
UFL Week 2 kicks off this Saturday, April 6, featuring the first prime-time game of the season on ABC:
Saturday, April 6 |
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Sunday, April 7 |
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*All games also available on ESPN+ |
