Da-Da-Da, Da-Da-Da! Chris Fowler gets up close with SC For You on the enhanced ESPN App
For U.S. Open and college football commentator Fowler, balancing live tennis coverage with quick updates from this personalized SportsCenter was a game-changer -- a glimpse into how technology helps transform sports coverage
FLUSHING, N.Y. – Last week marked an exciting moment for sports fans as ESPN launched its new direct-to-consumer streaming service alongside an enhanced ESPN App, packed with fresh features including the innovative SportsCenter For You (SC For You).
Among the first to put this personalized SportsCenter experience to the test was ESPN’s college football and tennis host and commentator Chris Fowler.
While calling the thrilling matches at the US Open, Fowler explored SC For You, a personalized, daily version of SportsCenter designed to keep fans updated with highlights and breaking news, marrying AI technology with ESPN’s trusted storytelling to give fans a unique, customized experience that complements the traditional SportsCenter format.
SC For You’s innovative use of AI-generated commentary, crafted from the voices of beloved SportsCenter anchors Hannah Storm, Gary Striewski and Christine Williamson, along with ESPN Digital & Social commentator Omar Raja creates a dynamic, personalized feed that feels both familiar and fresh.
Accessible on the ESPN mobile app, SC For You represents the future of how fans can choose to engage with sports content.
Spencer T. Jackson and Christine Calcagno produced the video
