Executive Voice: Roz Durant, EVP of Programming & Acquisitions, on giving tennis fans more ways to customize their experience
EDITOR’S NOTE: Rosalyn Durant is Executive Vice President, Programming & Acquisitions, leading programming, media rights deals, ESPN+, Andscape and espnW. In this post for Front Row, she explains ESPN’s Direct To Consumer programming approach regarding Wimbledon. ESPN presents “first ball to last ball” coverage of the Championships, Wimbledon beginning Monday, June 29 through Sunday, July 12.
At ESPN, our goal is always to give fans the best possible experience around the sports they love. For tennis fans, that means making it easier than ever to follow the matches, players and storylines that matter most to them throughout a tournament.
Beginning with Wimbledon, all matches and courts will be available exclusively on the ESPN App for ESPN Unlimited plan subscribers, creating a single destination for comprehensive coverage of one of the sport’s premier events. Tennis fans who want the most out of their viewing experience will be able to access expanded content, while primary broadcasts will remain widely available on ESPN’s linear platforms.
For fans seeking comprehensive coverage, every match from every court will be available daily on the ESPN App through the ESPN Unlimited plan, delivering the most complete way to experience Wimbledon. All matches will also be available to Disney+, Hulu and ESPN Bundle subscribers.
Tennis is uniquely suited for the ESPN Unlimited plan experience. Especially at tournaments like Wimbledon, where matches take place simultaneously throughout the day, it’s important that fans can fully immerse in the action. Exclusive ESPN App features such as Multiview and Verts allow for fans to customize their viewing experience in new ways.
This approach reflects our continued commitment to serving passionate tennis fans with the most complete coverage across our platforms.
EDITOR’S NOTE: To ensure fans can easily access all available content, ESPN has created a simple step-by-step guide: How to activate your ESPN Unlimited plan.
