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Behind The Scenes

The finishing musical touch to great moments, ‘DaDaDa, DaDaDa’ becomes theme of new SportsCenter marketing campaign

This weekend, ESPN debuted a new ad campaign for its flagship program, SportsCenter, that celebrates fans’ emotional connection with the…

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ESPN History

Meet SportsCenter theme composer Colby — the “DaDaDa, DaDaDa” guy

John Colby is perhaps best known for six simple musical notes he composed in 1989 -- "DaDaDa DaDaDa"-- part of…

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