Behind The Scenes

You, Kolber and Mort shape NFL32

With last month’s launch of the nightly, hour-long NFL 32 (weeknights on ESPN2, 6 p.m. ET ), ESPN took yet another step forward in its progressive integration of social media and TV.

The possibility of being an active participant in ESPN programming is not only a reality, it’s an obligation for fans of shows like NFL 32 and the fledgling Numbers Never Lie (daily on ESPN2, 3:30 p.m. ET).

The interactivity need not be from your home or office — in fact you can be almost anywhere.

With the WatchESPN application, fans can interact in real time from their hand-held, mobile device.

Be it a smartphone or tablet, one quick swipe or click allows anyone to be watching a program one minute and seeing their very own Tweet the next (for example, by sending a Tweet to @NFL32).

This is ESPN live and in your pocket, on your iPad or on your tablet.

It’s just another example of how ESPN is serving the sports fan wherever and whenever they are consuming sports*.

In the video above, get a feel for how Suzy Kolber and Chris Mortensen are utilizing social media, WatchESPN and all the benefits that both bring to them on-air and off.

*WatchESPN is currently available to video subscribers of Time Warner Cable, Bright House Networks and Verizon FiOS TV

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