Behind The Scenes

SportsNation’s co-hosts’ bet: Cowherd edges Beadle, wins control of billboard

The New England Patriots beat the New York Jets on Sunday night.

Monday morning, it was time for Jets fan Michelle Beadle to suffer even more consequences.

As we mentioned last week on Front Row, her SportsNation co-host Colin Cowherd — a Patriots fan — and Beadle took over a billboard along Interstate 91 in Hartford, Conn.

They decided to make one of their oddest bets ever: The winner of the wager could mock the loser for all the world to see.

Unfortunately for Beadle, the Patriots’ romp gave Cowherd a chance to celebrate at her expense.

Located near the Capitol Area exit off of I-91N — in an almost equidistant spot between New York City and Boston — the billboard Colin has designed includes a photo that we think Beadle would have probably preferred stay in her parents’ photo album.

Watch the billboard reveal from today’s episode of SportsNation in the video above.

See more pictures of Beadle revealed on the show on the jump.

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