Witness a billboard hit in the making: Cowherd, Beadle ‘bet’ on Pats-Jets

There’s more than AFC East supremacy on the line Sunday night when the New England Patriots visit the New York Jets.

SportsNation co-hosts Colin Cowherd — a Patriots fan — and Michelle Beadle — who backs the Jets — have made a friendly wager regarding the outcome of the game.

The winner gets a chance to boast to the world — or at least SportsNation‘s audience and passing traffic on Interstate 91 in Hartford, Conn. — about the outcome beginning Monday.

Front Row will have more details about the completion of the billboard next week.