ESPN and pop music superstar will.i.am have teamed up to deliver “#thatPOWER” for the NBA Playoffs.
During All-Star Weekend in Houston in February, ESPN producers, will.i.am and a virtual who’s who of NBA superstars congregated in a Hilton Hotel ballroom. There, they shot ESPN’s new NBA Playoffs telecast open to the tune of will.i.am’s single, “#thatPOWER.”
LeBron James, Dwyane Wade, Kevin Durant, Chris Paul, Tony Parker and Dwight Howard were among the NBA postseason-bound ballers on hand to celebrate their triumphs in the new spot.
ABC and ESPN will exclusively present the first day of the NBA Playoffs Saturday, April 20, beginning with the New York Knicks hosting the Boston Celtics at 3 p.m. ET.
For a behind-the-scenes look at the making of the open, click here.