Behind The Scenes

#StateYourCase encourages fans to use the art of persuasion

Fans on the campuses of Ohio State, TCU and Baylor have made appearances on ESPN platforms making their cases for their favorite team's inclusion in the College Football Playoff. (ESPN)
Fans on the campuses of Ohio State, TCU and Baylor have appeared on ESPN platforms today making their cases for their favorite team’s inclusion in the College Football Playoff. (ESPN)

Everyone is stating his or her case for one thing or another throughout their life. From a five-year-old pleading that a candy bar before bedtime won’t keep him up, to a high school senior selling her parents on the benefits of starting college with a $50,000 sports car, there’s always an argument to be made for someone or thing.

College football fans have been stumping all season for their favorite team and why it should be one of the four in the inaugural College Football Playoff. The debate ends this Sunday when the selected four are revealed on ESPN’s College Football Playoff Selection Show (12:30 p.m. ET).

Even as the clock ticks down to the big reveal, time remains for diehards to “state their case” on why their school is deserving of one of the four bids. To capture some of those justifications for inclusion, ESPN set up “confessional booths” on the campuses of Baylor, Ohio State and TCU today, giving students at those schools an opportunity to #StateYourCase for why their school deserves to be one of the four Playoff teams.

“The growth of social media and interactive technology is creating more and more opportunities to incorporate the voice of the fan into cross-platform content,” said Jonathan Whyley, an ESPN news producer who is facilitating the initiative. “The ability to use this format to capture the voice of the fan from any sporting event and then use it on any platform or show is generating a lot of internal interest.”

Fans need not be on-campus to make their arguments; the #stateyourcase hashtag is already generating social buzz and a combination of the best videos and tweets are being utilized across ESPN’s television, digital and social media platforms throughout the weekend.

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