Forward/Rewind: Guessing at 2015 ESPN hashtags


Editor’s Note: With this multi-week series — the Front Row Forward/Rewind, 2015/2014 — ESPN’s Communications Department takes the pulse of content executives and their properties throughout ESPN for views on what transpired in 2014 and a glimpse into 2015. It was a monster year for ESPN, with the success of the World Cup; the phenomenal launch of the SEC Network; the opening of Digital Center 2, the new home for SportsCenter and NFL Studio shows; and so much more. We can never encapsulate all the amazing things ESPN did this year, but the Forward/Rewind does its best to recognize the moments we’ll all remember.

In our series finale, we asked colleagues from across the company to predict a hashtag that will exemplify their group’s 2015.

1. espnw

Vice President, espnW, Laura Gentile: “#YearOfTheWoman: 2014 was a big year for women in sports showcasing women achieving new heights across the sports landscape. It has served to lay the groundwork for what will be an even bigger 2015 – perhaps leading to #MoreProgress.”

Panelists Lindsay Kagawa, Dr. Nefertiti Walker, Kate Fagan and Brittney Griner during the 2014 ESPNW Summit. (Eddie Perlas/ESPN Images)
(L-R) Panelists sports marketing executive Lindsay Kagawa, college professor Dr. Nefertiti Walker, ESPN columnist Kate Fagan and WNBA star Brittney Griner during the 2014 ESPNW Summit.(Eddie Perlas/ESPN Images)

2. E:60

Executive Producer Andy Tennant: “#SPORTSMATTER.”

3. Tennis

#USOpenonESPN: No more channel switching or network juggling. Live from New York, it’s the US Open on ESPN.

Marin Cilic, winner of the Men's Singles, kissing the trophy at the 134rd staging of the US Open. (Scott Clarke/ESPN Images)
Marin Cilic, winner of the Men’s Singles, kissing the trophy at the 134rd staging of the US Open. (Scott Clarke/ESPN Images)

4. ESPN Deportes

General Manager, ESPN Deportes, Lino Garcia: “#PanAmxESPN: After successful coverage of the 2011 Pan American Games, we look forward to bringing back this prestigious event next year, offering fans unique content that is culturally relevant and connects with their heritage and tradition.”

5. ESPN International

Executive Vice President, Managing Director, Russell Wolff on the Special Olympics World Games Los Angeles 2015: “#dontmissSOWGLA2015: As 7,000 athletes with Intellectual Disabilities from 190 countries gather in Los Angeles, it will be a proud moment for The Walt Disney Company as a foundation sponsor and for ESPN as the Global Broadcast partner. Don’t miss it.”

6. SportsCenter

Senior Vice President, SportsCenter and News, Rob King: “#oneteam: The SportsCenter and News organization will operate with a unified focus on Strategic Coverage and Planning, Storytelling, Editorial Operations, Talent Development and Digital Reach and Relevance.”

7. Soccer

Senior Coordinating Producer Amy Rosenfeld: “#USWNT: The US Women’s soccer team will face a huge challenge in the upcoming FIFA Women’s World Cup this summer.”

Megan Rapinoe of the US Women's National Soccer Team. (Scott Clarke/ESPN)
Megan Rapinoe of the US Women’s National Soccer Team. (Scott Clarke/ESPN)

Tara Chozet, Gaby Nunez, Dave Nagle, Paul Melvin, Dan Quinn, Carrie Kreiswirth and Mac Nwulu contributed to this post.

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