ESPN DeportesExecutive VoiceNFL

“The efforts across ESPN to support ESPN Deportes’ coverage of Super Bowl LIII represent the very best of who we are as a company”

VP, GM ESPN Deportes, Freddy Rolón writes about network's presentation from Atlanta, innovative ad starring a "superfan"

ATLANTA — ESPN has a longstanding tradition of serving Hispanic football fans. That tradition began in 2001 when ESPN Deportes aired its first Spanish-language broadcast of Sunday Night Football in the U.S.

Our coverage has hit numerous milestones throughout the years, including our first Super Bowl, Super Bowl XLVIII, on ESPN Deportes Radio in 2014 and our first telecast of the championship game on ESPN Deportes TV, Super Bowl 50 in 2016.

ESPN’s dedication to Spanish-language coverage of the NFL has remained constant and the interplay between our ESPN Deportes and ESPN coverage has become very much part of our DNA.

When the New England Patriots face the Los Angeles Rams (tonight, 6 ET) in Super Bowl LIII, ESPN Deportes will once again air the championship game via an agreement with the National Football League and CBS.

Our Super Bowl coverage will be led by our talented NFL broadcasting crew of Álvaro Martín (play-by-play), former NFL kicker and Super Bowl champion Raul Allegre (analyst), and sideline reporter John Sutcliffe.

This marks the 15th consecutive Super Bowl that Martín and Allegre cover the game together. The veterans have been working together on-site since Super Bowl XXXIV.

They are joined by a team of 13 reporters providing on-the-ground coverage from the teams’ hotels, press conferences and hotspots in Atlanta, capturing the buzz surrounding the event.

The Super Bowl would not be the same without the commercial lineup fans look forward to every year. That is why this year ESPN Marketing collaborated with Remezcla – a digital publisher and creative agency based in Brooklyn, N.Y. – to search, select and give a deserving super fan the opportunity to star in a #SuperTazonAd, during ESPN Deportes’ telecast of the big game.

The spot will celebrate Teddy Vazquez’s journey and hard work as an L.A. native, Rams fan, and owner of local favorite Teddy’s Red Tacos, known for its Tijuana-style birria tacos.

The efforts across ESPN to support ESPN Deportes’ coverage of Super Bowl LIII represent the very best of who we are as a company. Like the players on the field working together to bring home a win, it is gratifying to see ESPN colleagues across multiple divisions collaborate to achieve a common goal and deliver the best Super Bowl content for our fans.


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