“Hispanic audience consumer habits are changing rapidly and this requires ESPN to evolve as well. It’s no secret Hispanic fans skew heavily on digital and social which is why we made the decision to discontinue ESPN Deportes terrestrial radio (ESPN Deportes Radio) in September. Moving forward, ESPN will continue serving Hispanic sports fans with the widest variety of sports through multiple platforms including television, digital, social, mobile and audio podcasts.”
ABOUT ESPN DEPORTES
ESPN Deportes is ESPN’s multimedia, Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television (ESPN Deportes), digital (ESPNDeportes.com), audio (ESPN Deportes Radio), and print (ESPN Deportes La Revista).
