ESPN stands with AAPI communities in condemning the anti-Asian hate, xenophobia, and violence across the United States. With this sentiment driving their efforts, Andrew Truong and Genta Nakahara of ESPN Creative Studio set out to shed light on what is happening in the Asian community — an issue personal to both of them – via a public service announcement (PSA).
Truong and Nakahara created a PSA to authentically and appropriately address this issue, featuring audio that celebrates Asian athletes including Chloe Kim and Hideki Matsuyama. The spot has simple on-screen messaging and additional voiceovers from ESPN talent Mina Kimes and Pablo Torre, among others.
The 30-second version of the spot will run across ESPN linear networks. The 60-second version will run on digital platforms, including Hulu.
For more information, visit stopAAPIhate.org