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ESPN Innovates And Rewards To Serve College Football Fans Ahead Of CFP National Championship

ESPN’s marketing, sales, and social teams brainstormed this fall how to show fans and viewers alike how much of a difference they make

(ESPN)

ESPN’s mission statement rang true this college football season, as several departments worked together to serve college football fans anytime, anywhere. After a year where fans couldn’t enjoy many of the traditions that make the sport special, ESPN’s marketing, sales, and social teams brainstormed this fall how to show fans and viewers alike how much of a difference they make, whether they’re watching from home, enjoying from the stands or storming the field.

Thank You, Fans – ESPN Marketing

ESPN marketing celebrated college football fans around the country who went the extra mile to support their teams and keep traditions alive this season. As a show of appreciation, ESPN searched for some of the most passionate fans and rewarded them for bringing the best of college football traditions back to stadiums nationwide.

ESPN identified 110 of the biggest fans this season – including top engagers on social, College GameDay viewers, and fans nominated by their schools who went above and beyond – and sent each of them a premium gift box to thank them for their support. A YETI cooler, a custom football, a digital projector and “Postseasoning” were among the many pieces of swag that were delivered to fans as a message of gratitude to all those who helped tell the story of college football this year. These fans also participated in an exclusive fireside chat via Zoom with ESPN personalities Rece Davis, Robert Griffin III, Laura Rutledge, Tim Tebow and Christine Williamson.

Here are some examples:

Finally, ESPN will also release a new creative spot prior to the College Football Playoff National Championship on ESPN, thanking the college football community for coming together once again this season.

Twitter Tribune – ESPN Social

One of several social media initiatives surrounding the College Football Playoff is the Twitter Tribune. A concept created via a collaboration between ESPN, Twitter, and the College Football Playoff, Alabama and Georgia faithful can be part of their team’s CFP victory. Congratulatory tweets are curated using #FrontPageTweets to share with those attending the game as the confetti falls, in printed newspaper form.

CFP All Access – Disney Sports Brand Solutions

A virtual extension to the on-site CFP Championship Weekend events in Indianapolis, fans can interact from home at espn.com/CFPAllAccess.

The 360° immersive stadium features official sponsor integrations via games, and is a home for the virtual live stream of the AT&T Playoff Playlist Live! concert series and ESPN talent panels from the Capital One Stage in Playoff Fan Central. Fans can enter to win daily prizes, including a grand prize trip to the 2023 CFP National Championship in Los Angeles.

Disney Ad Sales partners are creating even more special initiatives for fans surrounding the College Football Playoff, from the Cap One Stage to the AT&T Drone Show. Visit ESPN Press Room for full details.

(ESPN)
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