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Cary Meyers is ESPN’s Senior Vice President of Fan and Media Intelligence. In this role, he and his team are responsible for all multimedia and consumer research functions across the ESPN platform. The Fan and media Intelligence team provides audience and market research services to all divisions of the company including programming, domestic and international ad sales, affiliate sales, and consumer marketing. Responsibilities include the evaluation of audience research in the U.S. (both TV and digital analytics) and Latin America, and the coordination of proprietary and syndicated market research to support all divisions of ESPN. Meyers also manages ESPN’s interest in the ESPN SportsPoll the leading provider of consumer intelligence about the sports fan and sports sponsorship in the U.S. Meyers joined ESPN from NBC Universal, where he served as Senior Vice President of Ad Sales Research and Strategy. Throughout his tenure, he was responsible for establishing campaign measurement plans for NBC Sports Group partners, and leveraging audience insights to help guide content, programming, and marketing strategies. His groundbreaking work on Super Bowl and Olympic ad effectiveness was cited in Forbes, AdAge and Harvard Business Review, among others. Prior to NBC, he was the National Football League’s first Director of Research, where he was responsible for programming, sales, and consumer research and analysis. His previous roles included positions in insights and database marketing at Sony and IBM respectively. Cary received a BA in English from Northwestern University and his MBA from Duke University’s Fuqua School of Business.
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The Impact Of Changes In Nielsen’s Ratings System: What To Expect
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