Traug Keller

Traug Keller

Traug Keller, ESPN Senior Vice President, leads three business units at the company: ESPN Audio, ESPN Local and the ESPN Talent Office. For ESPN Audio, Keller oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. ESPN Audio is comprised of ESPN Radio, the country’s largest sports radio network, ESPN Deportes Radio, ESPNRadio.com, and ESPN Audio On Demand. ESPN Radio offers more than 9,000 hours of talk and event content annually, reaching nearly 24 million listeners per week on more than 500 stations, including ESPN owned and operated stations in New York, Los Angeles and Chicago, and more than 375 full-time affiliates. Under Keller’s leadership, ESPNRadio.com became the most listened to live stream of any terrestrial broadcaster in the world, reaching more than 700,000 unique listeners per month. He has also led the expansion of the ESPN Audio brand to ESPN apps, SiriusXM, Apple Music, Slacker Radio, TuneIn. Keller has shepherded the growth of ESPN Deportes Radio, the only all-sports Spanish radio network, which has grown to include 47 affiliates across the nation, reaching close to 80% of the U.S. Hispanic market.
ESPN’s podcast business benefits from history
Executive Voice

ESPN’s podcast business benefits from history

"We don’t care where, we simply want to be in people’s ears!" Traug Keller explains how podcasting helps ESPN fulfill…
Ever-evolving ESPN Radio kicks off 25th anniversary celebration
ESPN Audio

Ever-evolving ESPN Radio kicks off 25th anniversary celebration

A quarter-century after its first broadcast, ESPN Radio has flourished as one of the most dynamic and innovative brands in…
Back to top button
Close