NBA on ABC

Behind The Scenes

Front Row exclusive: Santa Claus, one-on-one

Despite his propensity to give Popovichian answers during his much-talked about ESPN news conferences, Santa Claus opens up a bit…

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Behind The Scenes

NBA legends Magic, Bird add voices
to ‘A Champion Will Rise’ campaign

When the NBA playoffs began, ESPN unveiled an emotional campaign across television, digital, print and social which centered on the…

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Behind The Scenes

Juggling the NFL Draft telecast, planning NBA playoff scheduling

For Leah LaPlaca, ESPN vice president, programming and acquisitions, scheduling the start of the NBA Playoffs is nothing new. As…

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