Today, ESPN announced a three-month initiative across television, print and online that will highlight the 40th anniversary of Title IX.
The Power of IX is a companywide project designed to recognize this legislation with the goal of engaging fans with fresh, provocative content. espnW.com will serve as the digital hub for The Power of IX with a devoted content section debuting on March 26.
Coverage will continue through June 23, the anniversary of when Title IX was passed into law. For the company, it is an opportunity to examine issues where pop culture and sports intersect, something ESPN has always done.
Did you know that within the first 24 hours of launch, ESPN aired women’s sports, featuring a women’s volleyball match between the USA and USSR on Sept. 8, 1979?
ESPN is the home of the NCAA Women’s Basketball Tournament, the NCAA Women’s College World Series and more. Highlighting the 40th anniversary is a natural extension of the programming the company continues to provide of female athletes.
The espnW site will provide a dedicated space for fans to read thought-provoking coverage and to discuss the issues surrounding Title IX today.
To do that, espnW will tap into a deep pool of talent such as analysts Julie Foudy, Jessica Mendoza, Rebecca Lobo as well as reporters Jemele Hill, Sarah Spain and more who will offer perspective of those directly impacted by Title IX.
In the video above, Front Row asked Carol Stiff, vice president, programming and acquisitions, for her thoughts as she prepares to guide the company through this project.