Tonight, social media will take over ESPN Deportes with the launch of #Redes, a live show in which the content will rely solely on the social conversations and trends of the day while delivering a light and entertaining mix of sports, pop culture news and music.
The program aims to capture young, bicultural sports fans who are digitally savvy, socially connected and constantly searching for the “second screen” experience. The show’s hosts will also connect with athletes and fans outside studio walls via Skype and other social media platforms.
Check out this behind-the-scenes video with #Redes coordinating producer, Christian Calcagno, and show hosts Carolina Guillén, Alfredo Lomeli and Barak Fever.
#Redes will air weekdays at 8 p.m ET on ESPN Deportes.